Women’s Wear Daily – Claris OnTask Platform Plans Labor to Balance Customer Traffic and eCommerce Fulfillment from Store

#5. Claris, OnTask Platform: This platform serves as a workforce optimization tool. As physical store locations become extensions of distribution centers, store associate’s time has become increasingly divided between omnichannel order fulfillment and in-store customer engagement. Claris’ platform analyzes labor cost of associates participating in non-selling responsibilities and suggests staffing needs to improve revenue and consumer experiences. OnTask examines shopper traffic and highlights peak traffic times to ensure that associates are available to provide robust help and strategically dedicates time to non-selling requirements.